The ABC of Attribution Marketing for Online and Offline Businesses …

by: Anthony Dayal



What is Attribution Marketing?


The cutting edge and over-the-horizon concept we introduce for you this time is not just a concept but a prerequisite to business success, productivity and profitability. Attribution marketing is the art and science of logical resource allocation of your company’s marketing dollars. The choices are vast, varied and never-ending. How do you prioritize your marketing investments. More importantly, what benchmarks do you use in order to determine when to commit your hard earned resources to blogging, article marketing or press release submissions. Attribution Marketing provides a sound and evolving matrix to answer many of these questions.


Sales Method Sequence and Allocating Resources


Sales basics have to be in position. In which order do you sequence an e-brochure, e-mail, e-book, phone call after a potential customer has left behind a calling trail? Do you have a fixed sequence or will you try and pass control to the customer?


Another consideration is how much resources in terms of finances and effort are you going to direct toward particular efforts? Through web analytics, we attribute marketing productivity to the various sales tools and allocate resources. This is, however, only one of the various methodologies used in attribution marketing to arrive at robust and reliable client recommendations.


Multiple Inputs for a Viable Sales Funnel


Various sales inputs are measured for productivity and allocated in attribution marketing. For instance, a travel company advertises summer vacation packages in newspapers and magazines. It also sends outglossy and information packed catalogues to potential customers. Some buy these vacation packages within a week and others purchase the same summer vacation packages after 30 days. Now we can attribute the sales of those who bought the package within a week of receiving catalogues to specific factors that attribution marketing research can potentially identify.


The Attribution Challenge


The attribution challenge relates to those who bought the package after 30 days. How much do we attribute to the effect of receiving the catalogue and how much due to the effect of looking at the newspapers? This is simplistic.


Typically, travel companies call up clients on the telephone or send e-mail solicitations to opt in lists. So how much of the sales achievement is due to calling up or writing to the customer? Nowadays, most travel companies have websites and often the order is placed online. The extent to which the summer vacation travel package in question has been strategically positioned on the agency’s website and its relative outcomes is also an area of attribution marketing research.


Allocation between these various choices or “attributes” of marketing effort is vital for a healthy sales plan. Proper allocation of the budget between catalogues, newspaper advertisements, phone calls, maintaining a good website and other forms of marketing efforts have to be performed in a timely and professional manner.


Sales Efforts Are Not Independent


Often, sales efforts supplement one another. The website is listed on the newspaper advertisement, so customers search the site out and place their order. If you remove the advertisement and expect sales through the website, it may not happen, because people are no longer aware of your company. In other words, the advertisement not only builds your brand, it generates highly targeted and qualified traffic to your website. Only those prospects who are interested in your summer vacation packages will visit your website after reading the print advertisement.


There are travel companies which have only an Internet presence. Look at the various forms in which they could promote sales: e-brochures, e-mail messages, blogs, websites, print media, phone calls and so on. Obviously, attribution marketing is vital for them. When formulating a media plan, always consider the advantages of attribution marketing. If you are using the services of an interactive advertising and marketing agency, use their services for attribution marketing. Every marketing dollar is a vital resource and should be spent wisely.


Anthony Dayal is the CEO of Vistas Advertising and Marketing LLC, a UAE company which specializes in Flash website design from Dubai. For top-notch and state-of-the-art Flash-based web designing services that will wreck your competition, visit him at:
http://vistasad.com/web-designing-dubai-uae.php

Write to him at info@vistasad.com

The author invites you to visit:
http://www.vistasad.com

Institutional Advertising Vs Direct Sales Advertising by Yew Heng …

by: Yew Heng Chiong



In Institutional advertising, company spent a lot of money developing and rolling out advertisement via Mass Media like TV broadcast, Radio, Magazine etc. Typically, institutional ads will not cause an increase in sales at it first launch, but rather will develop a gradual and steady increase in sales over a long period of time.


An example of institutional ads is the typical Coca-Cola advertisement that you see on TV. Institutional ads are intended to develop the brand name, the image, the reputation, the quality and promote a desire for the customer need of the products from the viewer’s mind. Printed institutional ads tend to be very colorful and are usually placed in magazines by national manufacturers.


Most institutional ads communicate a message entirely centered on the company, the product. An example is as follow: “We are a big Multi-National company established in 1813. We have a strong and desirable product that you the consumer will need. The product has went through million of dollars of Research and Development and it is the product for you, the consumer. Please also associate the product with our company name…..”


The result is often not immediate and it may take generation to generation to imprint the message deep into the masses mind. Take the case of Coca-Cola for example. Coca-Cola the Company has over decades that span across many generations of human races on institutional advertisements to get the message across that Cola is Coke or Coca-Cola. The process takes painfully long time and spent lots of money. This is something that individual or some business owners cannot afford.


In addition, if you pay close attention, you will notice that Institutional Advertising does not take into consideration of the opinion of prospective consumer. The advertisement boost about the company and the product but did not interact personally with the prospective consumer. The Ads did not motivate the prospective consumer to take immediate action as the strategy for Institutional Advertising is more for the long run.


In recent years, there is an increase of Direct Sales Advertising. An example is the Power Raider advertisement. It is a very short advertisement but bring forth a compulsive reaction from the viewers to take action to buy the products. This is what it does….. The ads start by showing a healthy and fit looking guy with a half naked upper half with well defined abdomen working out on a machine, the Power Raider. With an urgency tone, the host goes through a series of the benefits that the viewer can expect to receive if they get the equipment. Then it goes on to promote urgency within the viewer by claiming that there are only a limited copies left. To enhance the sales, the host sells an irresistible offer by lower the price of the product by not two time, not three time but maybe 4 or 5 times. On top of that, it motivated the viewer to take action by giving out bonuses for the first 50 buyers that call in to buy. Finally, the host calls for sales by provide enough information on how the viewers can make the purchase. To remove all fear from the viewers to take action, the host offer a Money back guarantee if they are not satisfy with the products within a certain numbers of days of purchase.


This is what Direct Sales Advertising is all about. It goes for the direct kill to get the customer to pull out his credit card immediately and make the purchase.


This form of advertising is appropriate for Internet Marketing or selling via the Internet as a media.


Why?


The reason is obvious. Just imagine…


The prospect is surfing the web for information and happen to bump into your sales page. He is holding a packet of potatoes chip on one hand and a can of Coke on the other hand. He is impatient and will skip or move on to another page if your sales copy does not catches his attention to read on. The art of a good direct Sales advertisement does not just stop here. It motivate the prospect further until he takes out his credit card from his wallet and key into those visa or master card number on the keyboard and click on the submit button to buy.


Some even goes another step further by side selling and up selling the first time customer by making more money through a single transaction. This can be done by promoting a one-time offer to the customer with an irresistible offer that will compel him to take action again before he put back the credit card to his wallet.


I attend the World Internet Summit held in Singapore just last month. Almost all the Internet Marketing Gurus out there on the stage tells the audiences to be focus in order to make a profit from Internet Marketing. Even the famous Marketing guru’s Jay Abraham also teaches us to be focus to achieve any success in Internet marketing.


However, I prefer to think that we need to focus on the right things to achieve success on Internet Marketing.


What are the right things in Internet marketing business?


Personally, I believe this are the important focus areas for Internet marketing:


1. Business System.


2. Business Strategies.


3. Business Marketing.


Out of this three focus areas, I strongly believe Business Marketing is the most important aspect of your business.


As Jay Abraham will tell you, Marketing is the key to your success in business, whether it is a online business or an offline business. Give a good product, when market well, will sky rocket the sales. However, given a bad product, when market well; it will also help in getting profits.


In order to tap on to the marketing brain of Jay Abraham, you will need to spend a lot of moneys. This is a quote from Jay Abraham himself “Normally, when people want to learn what I know, I charge $5,000 an hour to talk to them privately. Or they pay me $25,000 to attend my five-day long seminars.” As his popularity increase over time, the cost of engaging him for consultation will be much much more.


However, all is not doom. You can now easily get access to Jay Abraham marketing material at a low cost of just USD 39.95. I would suggest you check it out as one little marketing idea from Jay Abraham could possibly turn the fortune of your businesses in your favour.


You can access to Jay Abraham’s Marketing Income-Building Home Study System at http://tinyurl.com/ya7ux8


. (*warning* I really do not know when Jay Abraham will pull out from this offer )


We should never under-estimate the power Marketing and its strong influence on the dollars and cents to your business cash flow.


Make no mistake about it. With a good marketing technique and strategy, you will definitely bring sells to your business.


One of the key aspects in business marketing for Internet marketing is sales copy writing. It is essential to have they know how for any business man or aspire to be business man to master this skill.


Author of best selling book “Rich Dad, Poor Dad” Robert Kiyosaki defined marketing as selling through a system. He mentioned the importance of learning how to sell as a prerequisite for every business man. One interesting pointers from him is that his “Rich Dad, Poor Dad” are the best selling book, not the best written book.


Other than highlighting the importance of learning how to sell in his series of book, Robert also mentioned that importance of building a business system with the right strategies. Essentially, his business success pointers are the exact focus areas that I mentioned above, but in different presentation and layout.


Robert Kiyosaki has also designed an Ultimate Pack that give you an head start in business and finance. You can access to Robert Kiyosaki’s Ultimate Pack at http://tinyurl.com/yc2gbe.


As for sales copy writing, there is no better guru to teach you than Jo Han Mok. Jo Han become a millionaire at a young age of 26 just after three years into Internet marketing business. He is famous for his sales copy writing skill and have consulted many individuals and company in helping them in converting their web pages to captivating sales page that increase the income of his clients.


Have you ever heard of a guru out there that treated writing a sales copy like fighting a war in battlefield? Jo Han is one of those sales copy writer that do just that. He is the man who incorporate the ancient chinese art of War to writing sales copy. If you do not know, the Chinese has been at wars within the country and with the barbarians from Mongolia for century in their long history. Many intelligent advisors have craft out some of the most practical and innovating strategies and techniques of winning the war for their Emperor. One of the famous advisor is Sun Tzu. This is one of the quotes translated to English by him “Warfare is the way of deception. Therefore, if able, appear unable. If active, appear non-action. If near, appear far. If far, appear near. Attack where they are not prepared, go out to where they do not expect.”

Chiong Yew Heng is a very driven individual who aspire to attain great wealth in his life time. Four things are important to him. It is listed here in order of priority.


1. Spiritual life — Man need spiritual blessing and fellowship with GOD.


2. Relationship — Man are born to fellowship with fellow man, especially his immediate families.


3. Health — Without Health, having massive Wealth is useless. You will not be able to enjoy it.


4. Wealth —- Wealth can give you freedom to do what you want in life, to bless the poor, to pursue your interest without the fear of not being able to pull through the month to pay the bills.


For more Wealth building strategies, you can visit the blog site @ http://www.chiongwealthstrategies.blogspot.com.


You can visit my copywriting blogsite @ http://www.copywritingbreakthrough.blogspot.com


To earn Google Adsense income while sharing video, blog, pictures, visit my Internet community sharing website at http://www.plentyoffriendship.com, it is free! ( IF you want to own your own Internet community website, you can get it from: http://www.plentyoffriendship.com/friendearth.

LGN Revolution: Earn Serious Income With LGN Revolution by …

by: Peter Kenward



Internet based business opportunities for the home-based entrepreneur appear almost daily. Most of these businesses are brand new and are relatively unproven. One business, however, bucks that trend. The LGN Revolution has been in existence and has been helping people for several years now. This system allows anyone, regardless of their internet marketing or sales experience to make serious income from home very quickly.


Many online marketing systems will collect fees and simply mail out a manual and expect the entrepreneur to go build the business on their own. The manual usually contains very high level and generic information that isn’t particularly helpful when attempting to implement the system in real life. Attempting to apply that information, the new business owner struggles to make any sort of serious income from home and often gives up frustrated, not successful, and eventually gives up. Peter Kenward sponsoring the LGN Revolution takes a very different approach. Peter takes an approach designed to help the new business owner succeed and begin making serious income from home almost immediately.


The LGN Revolution provides the new business owner everything they need to start their home-based business. Included in the LGN Revolution are all the tools required to do real internet marketing including a professional, already-done-for-you website, weekly online tele-seminar calls for prospective customers, and an additional feature you won’t typically find with home based businesses; a real-time chat assistant for visitors to the business owner’s new website. This real-time chat support person is like a free sales person who can answer any prospect’s questions and help convert that prospect into an actual customer (a sale that makes serious income from home, as the commission payout). This benefit of the online chat person really eliminates the specific “selling” the business owner would normally do themselves and allows them to concentrate on making serious income from home and helping their existing paid customers be successful. This is a true consultative approach that greatly increases everyone’s chances for success.


From the new business owners perspective as well, working with existing customers who are already making that serious income from home is much more enjoyable than trying to “sell” new people to the business.


The core aspect behind the success of the LGN Revolution and Peter Kenward’s sponsorship is the compensation plan. Designed to allow the new business owner to make serious income from home, the system pays out 100% commissions on all new sales after the first training sale. The system not only pays for direct sales, but it pays a residual commission that adds to the already serious income being collected. Finally the system includes several free travel vouchers as well so you can travel and enjoy life while the automated turn-key business generates the income or while on vacation. Finally, when those customers learn and start their own easy online business and start to drive their own traffic to their own customer web sites, they can start making their own serious income from home and the original business owner derives additional income from the residual payout.


If you want to start your own business and start making some serious income from home with a full turn-key solution, a valuable range of free software tools, minimal investment, some free travel vouchers and a ton of personal one-on-one support from Peter Kenward and the staff at the LGN Revolution, then visit Peter’s website at: http://redhot-biz-4u.com. The serious income from home made through the LGN Revolution and Peter Kenward will help you accelerate your path to financial freedom and a better life.


Peter Kenward lives in West Australia. After a long career in sales and marketing, Peter retired and started several online businesses including the LGN Revolution business. Peter is married, in his 60s, and keeps busy enjoying life with his wife at his home and on his cattle farm. He also regularly travels around the globe to visit his 3 adult sons and 2 grandchildren. Peter loves to answer questions from people curious about his sponsorship of the LGN Elite system at http://www.redhot-biz-4u.com. For more information on the LGN Revolution opportunity visit Peter’s website or contact him at pwk@iinet.net.au.

New Social Network Marketing Secret by Grant Soosalu

by: Grant Soosalu



Using the power of Social Networking websites like MySpace or other blogging sites is a great way to promote your business. However, because most of these sites are free, they tend to provide a ‘value-less’ experience. Instead, a new type of Social Networking website – A Social Reward and Recognition space – can provide an incredibly valuable sales and marketing tool for a very small financial outlay. Let’s illustrate this claim by examining a very real example.


Being a nominee on the1000best, a new social reward and recognition website is turning into a marketing dream for Helen Van Den Berg, a tour guide operating from a small remote town in Australia. Helen’s profile as 1 of the1000best has seen her inundated with tributes and boosts from her clients, all with one very clear message that Helen is the best tour guide in the world.


Helen’s nomination as 1 of the 1000 best tour guides in the world was gifted to her by friends as a way of rewarding, recognising and saying thank you. This gift gave her a Personal Space page on the1000best where Helen profiled herself, her own newly launched web site and her Tour Guide business.


As well as the profile, the website also encourages ongoing positive reinforcement for nominees by giving people the ability to boost’ their favourite nominees on a daily basis and to send tribute messages. It is the tribute messages that are paying off handsomely for Helen. “I have been overwhelmed by the tributes I have received and I have been on a constant high with all the positive feedback. This website has to be the ultimate marketing tool – this type of marketing is priceless and it’s lead to an amazing amount of traffic to my own website”.


The1000best.com takes social networking in a totally new direction. Rather than just providing a platform to connect people, the1000best.com goes the next step by offering a gift of social reward and recognition. Generally, anyone can join a social network for free however to get connected on the1000best.com someone must value you enough to purchase a gift nomination and nominate you as 1 of the1000best in the world (according to them). People with business interests and who are fortunate and worthy of nomination then have a very public platform to market themselves by way of sharing the positive experiences of their clients with the world. Referral systems like this are worth their weight in gold.


Savvy business owners can also nominate their employees or business teams and use the power of social networking and social recognition to both reward their people and gain valuable positive advertising. This is a form of synergistic marketing, in which the business is linked to positive values and social appreciation. As Grant Soosalu, one of the developers of the1000best.com commented “Social Networking is a huge and growing phenomenon, and the1000best.com now provides a fantastic mechanism for showcasing your business by linking your people into this network of value”.


So if you want to really make use of Social Networking to promote your business, and do so in a way that links to strong positive values, check out:


www.the1000best.com


it can work wonders to promote your business.


Grant Soosalu


I’m the creator and developer of http://www.the1000best.com. I wanted to create something positive that would add value to people’s lives. I also wanted to create a new way of gifting. I have a background in IT, in Psychology and Positive Psychology and in Writing and Training. So I put it all together and came up with the concept of http://the1000best.com.