by: Nate Rodney
The advent of the Internet has totally changed the way we communicate and how we research & buy products; its made shopping easy. Instead of going to different brick & mortar stores to purchase (often from the limited choices), one can browse through many websites quickly, right on their computer or cell phone. When it comes to shopping for automobiles, the first place potential buyers go is the Internet and then visit their local dealership.
To better understand the latest trends in online car shopper behavior, consider the following statistics:
According to PEW Research, almost three out of four U.S. adults use the Internet. It is an amazing resource for many people to do product research and purchase as it is a hassle-free approach to shopping.
More and more individuals are using the Internet to research vehicles. Almost 90 percent of consumers use the Internet to research vehicles – Capgemini Cars Online Study 2009/2010.
According to the J.D. Power and Associates, 68 percent of used-vehicle buyers and 77 percent of new-vehicle buyers use the Internet in their shopping process.
According to National Automobile Dealers Association (NADA), nearly 90 percent of car buyers today are using the Internet to help make their purchasing decisions.
Investments have been steadily increasing over the past few years in Internet marketing. According to a survey from Autobytel, 93% of dealers have increased their Internet marketing budgets in the last five years – more than half (56%) have increased their Internet marketing budgets by 50% or more.
These numbers clearly show that its more important than ever for auto dealers to have an online presence. Despite this, some auto dealers still dedicate only a fraction of their advertising budgets to Internet marketing.
Advantages of Internet marketing over traditional marketing
A dealership that does not use Internet marketing is more likely to lose all these important prospective buyers. If you are one of them, consider the following reasons why you should choose Internet marketing over traditional marketing.
Using Internet marketing, a dealer can send marketing messages personally to the targeted user. When a prospective buyer browses through the Internet, he/she typically goes through the sites online and refers to the products and services offered. This enables him or her to communicate personally with the dealer. This way a dealer can maintain direct contact with prospective buyers.
Appeal to specific interests
Unlike traditional marketing, which reaches out to a broad demographic, Internet marketing appeals to specific target audience or interests of people. Dealers can post advertisements and boost their websites with full knowledge that the audience is interested in.
Improved Return on Investment (ROI)
Auto dealers spend hundreds (sometimes even thousands of dollars) on traditional advertising methods such as TV, radio, and print. They still do not have any precise way to measure whether their target audience is paying attention or not. When it comes to Internet marketing, a dealer can accurately target anaudience and measure the visitors without spending much. This means, a dealer can get improved ROI using Internet marketing. A survey from Autobytel shows that Internet has provided highest return on investment (ROI) for auto dealers over the last 5 years. Almost 8 in 10 (79.5%) of the survey respondents reported that Internet has been their highest ROI. In contrast, only 7.5% (TV), 6.5% (newspapers), and 2.5% (radio) of respondents ranked traditional media as first.
One of the best things about Internet marketing is that you dont need a large investment to get started. It is very economical and fast way to promote a dealership. This is not the case with traditional marketing, which is very expensive and takes more time to show results. When compared to the ratio of cost against the reach of the target audience, Internet marketing is many times inexpensive than the traditional marketing. With a small fraction of traditional marketing budget, a dealership can reach a wide audience.
A dealer can promote a vehicle or service 24 X 7 x 365 using Internet marketing, which is not possible in traditional marketing. The moment a dealer implements an Internet marketing campaign, the dealerships products or services will be on the air 24 hours a day, 7 days a week. This medium allows consumers to research and purchase products and services at their own convenience and comfort. This advantage of appealing to consumers can bring in quality results quickly.
Makes you go global
The main advantage of Internet marketing is its ability to make your dealership global. By advertising on the Internet, a dealership can capture the attention from people all over the world. Without any additional cost, a dealership can promote its products or services globally. Traditional marketing consumes a lot of time and is very expensive way to go global.
Auto dealers can effectively leverage Internet marketing medium as it allows ads to be targeted very precisely to the search location – helps to target a specific geographical location. A dealer can target a specific city, state or a country. Though it has no geographical limits, a dealer can restrict services to certain locations.
Given the latest trends in car shopper behavior and advantages over the traditional media, it is essential for car dealers to re-evaluate their advertising strategies and focus more on Internet marketing.
Search Optics, Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in automotive marketing and automotive SEO.
by: Silas Reed
Louisiana is the thirty first largest state among the fifty states of United States of America. Covering an area of 51, 843 square miles, this state is bordered on the north by the state of Arkansas, on the east by Mississippi and on the west by Texas. To its south lies the Gulf of Mexico. The state has a vibrant population of 4,468,976 people. Of these an astounding fifty one percent belongs to the female gender. Not only does this place have a favorable sex ratio, it has a lot of opportunity for the people to get employed.
The best part about pharmaceutical sales jobs is that they are best suited to females as they are generally considered to be more apt for such a job. They are naturally adept at pursuing a good conversation and convincing people to augment their companys market share. Thus if you are interested Louisiana can have the best pharmaceutical sales jobs for you.
If you have not had much luck in landing yourself a job, then do try out your luck with these companies, for they are among the few who offer the best Louisiana pharmaceutical sales jobs:
1.Louisianas Baton Rouge based pharmaceutical company named PSSG is offering a full time job for those who are interested in applying to the post of sales representative. It is a job that promises to pay well for effectively marketing their drugs. However, it has specifically asked for a four year degree in sales marketing and a minimum of two years work experience for every applicant. If you think you have the necessary talent and have duly fulfilled other conditions, then be sure to post in your application straight away.
2.You can also opt for pharmaceutical sales jobs in Louisiana if you are interested in working with Warner Chilcott. This New Orleans based job will require you to sell a birth control pill named Loestrin®, which is high in iron content. This company too demands a four year long degree secured from an accredited university coupled with work experience in sales from a good company. This full time job has been promised to be highly remunerative.
3.New Orleans based company Augusta Medical Systems have advertised for a medical sales representative. The annual pay promised to the selected applicant is to around 30k. This full time job includes a lot of responsibility. Not only will the recruit be required to augment this pharmaceutical companys market share, but he or she will also need to work in collaboration with other team members in the company to reach out to the patients as well as physicians. This company besides the basic pay has the facility to provide commission to its representative to encourage them to work more effectively. Apart from a bachelors degree, this company asks for a proven track record of successful sales transaction.
So, if you think you are a presentable person with good communication skills and a sound knowledge in business ethics, you should most definitely apply for the Louisianas pharmaceutical sales jobs for Pharmaceutical sales jobs in Louisiana are not really difficult to bag if you have the required expertise.
Silas Reed, Writer for http://www.sellingcrossing.com/lcjobtypelisting.php SellingCrossing, writes articles that inform and teach about different selling job profiles. Please visit http://www.sellingcrossing.com/lcjobtypelisting.php http://www.sellingcrossing.com/lcjobtypelisting.php and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the selling profession.
by: Rasheed Ali
Electronic books, or e-books, have been used as an internet marketing tool for several years. Electronic books can be purely informational or they can have a sales message that promotes your product or service. The many benefits of using electronic books for internet marketing include becoming known as an expert in your field, having a product that attracts visitors to your site, and having something you can give away to new subscribers or customers. In addition to providing your customers with solid information, e-books can also be used to create residual income and boost your income over time.
What is residual income?
Residual income is income that continues to flow even after you have already provided a product or service. The simplest way to think of residual income is do the work once, get paid forever. Residual income used to be limited to just a few professions such as voiceover artists and musicians. Each time their songs or voice tracks were used in commercials or at events, these professionals were paid a royalty. Now that Internet and in particular marketing on the internet is so popular, you can earn residual income by selling products that can have automated sales.
What is an electronic book?
An electronic book is a short book containing information or a sales message that can be used in a number of ways. You can use these e-books to create awareness of your brand, provide an added incentive for visitors to stay at your site, as a giveaway to provide added value for customer purchases, sell valuable information on a particular topic, and to distribute as a free gift with sign up to your newsletter or members only area. These books are usually done in PDF format, but there are software programs that can create books that have turning pages like a real book.
How can I use electronic books to create residual income?
Writing an electronic book may be time consuming, but once the book is written, you can set it up so that the sales and marketing are automated. This means that the time you spent writing the book and setting up your sales systems will continue to pay off again and again. In order to make the sales process automated, you can hire someone to market your e-book and take care of sales. Or, you can save yourself some money and purchase a software program that will allow you to sell your book even when youre fast asleep.
These software programs make it possible to accept credit card payments and have each customer download your e-book as soon as the payment transaction is complete. Not only does this allow you to make money while youre sleeping, it also increases customer satisfaction. People love instant gratification, so being able to pay and immediately receive the book download is an added bonus and a great customer retention tool.
These are known as shopping carts and many of the great ones have additional features like, auto-responders and an affiliate management platform. Yet another way to create residual income with an e-book is to embed your e-book with affiliate links. If you dont have any additional products to sell you can make even more monthly income by adding links to affiliate programs that you belong to in order to sell other products.
not only did you just sell your own e-book but you now have other income opportunities embedded in your ebook.
How can I get started with using e-books to make residual income?
If youre not a writer, you can find a freelance writer to develop an e-book for you before you market it as one of your products. Marketing can be accomplished with your web site, affiliate marketing, and special promotions. Once you have your book and marketing plan ready to go, you can set up an automated sales program so that you can start building residual income that will continue to grow as your sales increase.
Copyright 2006 Rasheed Ali
*** Rasheed Ali is CEO and founder of the Internet Coaching Academy http://www.InternetCoachingAcademy.com where he and his team of internet business experts are helping people from all over the world start, build and profit from their own internet business. He also offers a FREE newsletter and FREE video course on building a home based business on the internet. ***
by: Desmond Mantor
How to use Keyword Marketing
Keyword identification is critical to Search Engine optimisation process. The usage of right keywords definitely results in a high position in the search engine results.
Whatever be your product or service, it is important to find the correct keyword to target the niche market. Keyword marketing is all about building a successful web site.
Keyword identification becomes important before you start building content for your web site. A keyword is identified by focusing on the products and services of your company and the target audience you want to focus on.
With the increased prominence of keywords many specialised software companies have come up which offer keyword related services. They function as suggestion tools, either free or on payment basis.
Wordtracker is one such tool. It helps you identify the correct keyword that can be used for successful internet marketing campaign. It gives you the correct keywords which your potential customers will use to find information on the products that you offer. In addition, Wordtracker also gives you the phrases that are most likely to be used by the customers when they search the web for information.
Ofcourse, they charge a small amount for their services!
Keywords are increasingly becoming important. You can gain in many ways by using the correct keywords in your website.
The “key” is ofcourse proper keyword marketing. Even a good keyword has to be properly marketed i.e, placed at the right place in right numbers.
Enhancing Meta tags, Titles and Body of the Text
Used appropriately keywords can give very good results. You must use them in the right density (number of words) and the right place within your website. For good results use them in the meta tags and title tags. But while using keywords in the body text, you need to be more careful. Over use of keywords can result in your text being called “spam”.
Keyword density of 5 – 20% is considered appropriate. You must ensure that keywords appear in a natural manner, flowing smoothly with the other words/phrases. You can get the help of the SEO experts for understanding the right use of keywords.
Keywords play an important role when building a PPC campaign. The keyword or the key phrase becomes important when you buy a PPC advertisement as it is all about bidding for the right keyword. To choose the correct keyword for PPC advertisement you need to have a proper understanding of the market, which will help you find the correct keyword. One of the basic reasons of placing so much importance on keywords is that with them you can get the best results for your investment. If you choose the correct keyword in a PPC campaign your web site visibility can increase manifold.
Desmond Mantor is the Sales and Marketing Director of Have Traffic which offers highly qualified traffic for commercial websites. Have Traffic’s unique system of pre-qualifying visitors has proven, in independent tests, more effective than pay per click traffic. Please visit http://www.havetraffic.com to learn more about double qualified traffic http://www.havetraffic.com