Why Small Business Owners Get Better Sales Results From …

by: Kathleen Ann



There are 3 major differences where direct marketing, also known as relationship marketing veers sharply away from traditional marketing and advertising.


You’ll see why it’s the most cost effective method any business can do. But especially small business because let’s face it – you’ll never have the money to throw at marketing and advertising that BIG business does.


And the good news is you don’t have to. These proven principles will work on or offline across the board, for any business, in any media, with any product or service.


But first let’s be clear that direct marketing is not just direct mail. It includes mail of course, but that was just the beginning it’s now expanded to include all the mediums available today. Remember the media is just the delivery method.


So here’s the 3 major differences between traditional marketing and advertising AND direct marketing using direct response advertising.


The first is – Direct Marketing is based on a one-on-one customer relationship which gives the ability to have 2-way communications.


Unlike traditional marketing direct marketing relies on dialogue. We all know that people do business with people they know, like and trust and that is best achieved by building the relationship. So it’s not the “catch and kill” approach here.


Getting the contact details of your prospective customer is goal number one because it puts you in control of the communication process. You are no longer at the mercy of the crowded marketplace when you are “talking” to your list.


It’s also easier to find more people like them.


The second is – Direct Marketing always has a call-to-action so the customer is asked to do something.


And that’s because you “ask” them to take the action you want them to take – either request more information or place an order immediately. Whatever is the next logical step in your sales process. In fact it’s called “a call to action” or “asking for the order” which doesn’t happen in the traditional advertising model.


You see there are actually 2 types of advertising.


The dreaded awareness advertising and the champion “direct response”.


It’s important to understand this because the biggest mistake I see small business owners make is they copy big businesses. You won’t make this mistake now you know about direct response advertising but naturally people think that big companies are successful so they must know what they are doing and they “copy” their type of advertising. It’s the last thing you should do.


Big companies use Awareness advertising which is image based advertising or brand awareness. These big companies, with well known brands have expensive ads that aren’t really selling they are promoting their brand trying to get you to “feel good” hoping when you are out in the marketplace making a buying decision, you’ll remember them.


They never ask their customer to do anything – think about all the ads you see on TV. It takes many years and many millions of dollars to make an impact. So don’t waste your money on this. You need ads that sell NOW.


And we’ve all seen those print ads that don’t ask the reader to do anything – just check out the yellow pages. People pay many tens of thousands of dollars for just one advertisement, depending on the size. And what do they do? Put a big fat logo at the top, boring feature after boring feature in bullet points and a phone number at the bottom. All about the company and product and NOT about the customer.


Direct response ads, on the other hand are all about the customer, their needs and problems because your customer is listening to radio station WIIFM or What’s in it for ME. And they offer a solution, make an offer AND ask the customer to “respond” using a call to action.


It’s obvious the difference this must have on your advertising response and now that you know this you’ll never look at advertising the same way again!


The third thing is – Direct Marketing results are measurable which means you know what works and what doesn’t.


Unlike mass advertising you can make an offer in any media and track the results. It’s simple. So once you know what works and what doesn’t you can test other ads or media to try to improve the results and increase your profit margin.


Tracking can be simple or sophisticated depending on your systems and resources and will vary for online and offline activities. But all you need is a way to identify where the responses came from and count them.


You can have proven, predictable results to build your campaigns on and who wouldn’t want that?
Small business marketing expert Kathleen Ann is the “Marketing Champion for small Business and entrepreneurs.” As a Certified Money, Marketing and Soul Coach Kathleen delivers breakthrough marketing strategies so soul-inspired entrepreneurs can Brand, Package and Price their services to quickly create more money, time and freedom in their business. For free articles, free resources and to sign up for her free audio and transcript “7 Must Know Secrets to Business Branding Success”, essential Branding strategies to help you attract qualified ideal clients in droves, visit www.powerupyourmarketing.com

The author invites you to visit:
http://www.powerupyourmarketing.com

Info Marketing Booms When The Price Is Right by Neil Asher

by: Neil Asher



Sometimes it’s true that the less you know, the better you do.


I’d like to share a little story with you. It’s got to do with “price points” and something that happened to me when I was just starting out.


You might already know that I started the multi-million-dollar business I have now from nothing. I really did start it in my bedroom. That was in 2001. I had just wrapped up some work I was doing with a real estate agent. I didn’t even have a job. I literally didn’t know what I was going to do next.


Well, a friend of mine, the information marketing expert Dean Jackson, had been selling some e-books online, and he told me I should try it out. He showed me a few things, and it looked like something I could do, too.


So I sat down and wrote my own e-book. It took me about three weeks. I just kind of knocked it out, based on my own experience.


After that, I went online and taught myself how to do HTML. I learned how to make a web site, how to set up e-mail lists, and how to do pay-per-click marketing. I begged and borrowed knowledge. I was will to do whatever it took to start a business online. Thank goodness, I didn’t have to steal anything.


But I did read books—lots of them. I talked to people already doing Internet marketing. I studied web sites. Getting started was an interesting ride.


After a few months, I was up and running with my first information product. I had a downloadable PDF book that I was selling for $29.95. I know it’s hard to believe now, but it wasn’t even password protected.


Anyway, it was available at last. I was probably selling a maximum of five or six books in one day. And that wasn’t all that bad, right? That was $150 to $180 a day in gross sales. I was pretty happy with that.


Then, after a while, I decided to do a price test. I changed the price from $29.95 to $39.95. I remember it clearly. It was right before I took a trip to visit a couple of my friends down the coast. I drove down to see them, and we spent a day hanging out together.


Well, at the end of the day, we went back to where they were staying. I asked to borrow one of their computers, so I could check out my sales stats online. I logged on and—lo and behold—I had sold TEN copies of my book!


Just take a moment to about that. I only made one change. I had raised the price. I raised it by 33%, and I had my record sales day—$400 in sales. I remember sitting there, looking at the screen, and thinking, “$400 Bucks! That’s $12,000 a month! I’m free!”


I think I must have been out of the classroom when the topic was “Elasticity Curves.” And that’s a good thing, because later one of my friends explained the theory to me. Apparently, the lower your price, the more you sell, and the higher your price, the less you sell. Go figure.


Anyway, it just goes to show that you don’t need a Ph.D. in Macro-Economics to be able to make money online through Internet marketing. Just get out there with an information product, set a reasonable price, and then move it around. Test it and let the market tell you what price is right.



Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”

The author invites you to visit:
http://www.neilasher.com

Finding the Best Direct Sales Programs for Your Business by …

by: Daegan H. Smith



Having your own business can be exciting but daunting. You will need to know exactly what it is that you are familiar with, what you want to do, and how you are going to make your interests start earning you money. This can be exciting if you already have some knowledge of how to run a business, but for the first-time businessperson, putting up a business, managing a small staff, developing and testing products, advertising or marketing them, and finding a way to innovate constantly can be difficult, not to mention costly. If you are thinking of earning money through selling, perhaps you can start training yourself for the marketing portion by going into the best direct sales programs that you can find.


In direct sales marketing, you are the buyer of the goods and the seller: people can come directly to you to buy the things that they want, and because you can set a price on your goods, you earn income from their purchases. In a variant of direct sales, you buy the products from a main seller and place a price on them; when people buy the products from you, you get commissions; and when you can recruit these people to be part of your network, then the people that they recruit and who buy products from them will likewise contribute to your commissions pool. This variant is termed as network marketing, simply because you are earning money from people down the line from you, termed as your downlines.


What are the advantages of direct sales programs and network marketing? For one, direct sales programs can allow you to pick what products you would like to sell, giving you full control over your product line. You can pick what products you believe in, and what products you yourself use; this way, you can market the products better to your downlines, and you know what kinds of people would comprise your market, given the goods that you would like to sell. The more people there are in your network who match your products or your market composition, the more people you can sell to, and the higher your commissions.


One disadvantage of network marketing, however, is that it needs you to have a good personality ñ one that will win you sales through your enthusiasm, but with a tempered kind of enthusiasm that does not border on hard sell. Once you engage in hard selling techniques, you risk alienating potential customers, and you can end up losing a lot of sales. You will need to tread lightly as a seller, so this requires that you practice a lot: direct selling also means that you will need to do some marketing, so this can be a good way for you to practice your skills for your future home business.


So what are the best direct sales programs for you? They should allow you to earn a lot for as little input as possible, both in terms of effort and financially. Moreover, they should be legal, so always check with your local business bureau if you doubt the veracity of a network marketing schemeís claim.


These are only a few things to keep in mind as you go about looking for the best direct sales programs to meet your needs and budget. Soon, with more practice and with a lot of downlines, perhaps you will have the skills and money to put up your own business, as well as the network that will serve as your market. Happy selling, and happy learning!


Daegan Smith Is And Expert Online Marketer


“Wanna Lean The Secret To Making $85,147,717 Per Month While Quickly And Easily EXPLODING Your Network Marketing Organization by 7,141 People Without EVER Buying Or Calling a Single Stinking Lead?” Free CD Explains All:

==> http://www.easymlmprofits.com

Rejection Free Marketing – Double Your Sales Conversions With 3 …

by: Nick J. Lang



Internet marketing is about building your list. The larger your list is from your target market, the more money you will make.


A lot of marketers focus the majority of their efforts on increasing the number of subscribers to their list. And that is time and energy well spent. However, if these same marketers with huge lists would just make a few minor adjustments, they could possibly double their sales conversions from the same list.


I am referring to the power of video marketing.


Many people think of video marketing as a form of creating leads to add to their list. And that definitely works, but the real power of videos comes after the lead is created.


Use videos to connect with your list. Videos will help your list get to know and trust you. Videos will enhance your credibility. They will have you stand out as a leader and expert in your field. Your audience will better connect with you because through video, you will become real.


Here are three specific tips on using video marketing to better connect with your list and put you in a position to double your sales conversions:


1. Auto-responder messages


2. Facebook


3. Testimonials on your blog


Include links to videos in your auto-responder messages. I have found that my broadcast emails are opened 16.1% more often when I mention in the email subject box that the email contains a video clip. I also have 19.4% more clicks in my auto-responder emails when I indicate that the link will direct the reader to a video clip.


What good is having a huge list if nobody is opening the follow-up or broadcast emails?


Increase the number of emails that are opened. Increase the number of emails that are read. And increase the number of email links that your readers will follow. Your readers will also feel more connected to you. They will feel that they are getting to know you when they watch videos of you giving them content rich information directed at helping them in some way.


Do not abuse video marketing in your auto-responders by constantly sending videos that are nothing more than a sales pitch.


Use videos with facebook and other web 2.0 sites. Provide a link to a new video with helpful content that your facebook friends will appreciate. Wish somebody happy birthday with a short video. Think about all of the birthday wishes someone receives on facebook. If you do this through video, who do you think they will remember most? This will help you stand out from the rest and brand you as someone that is different that offers an enormous amount of value.


Use video testimonials on your blog. Find several people that can vouch for your unique ability to create value for others. 3rd party validation is very powerful in the relationship business.


These 3 techniques are very simple, yet not many people use them. Keep building your list every day to increase your sales. Now double those sales by using these 3 simple and overlooked video marketing tricks.
Nick J. Lang is an online business and marketing coach. He offers a special free gift to network marketers that are serious about creating 50 to 100 quality leads per day. It’s a free report that will drive massive traffic to your site. View short video by visiting: http://www.RejectionFreeMarketing.com

The author invites you to visit:
http://www.rejectionfreemarketing.com

3 Ways to Stop Wasting Time With Affiliate Marketing Sales by Jeff …

by: Jeff Schuman



Selling products for an affiliate merchant is one of the most common ways to make money with affiliate marketing. Sadly many people never selling anything. They ultimately end up wasting their time which is a shame both for them and the merchant as well.


Let’s talk about three things you can do to make some sales and help avoid wasting your time doing affiliate marketing.


1. Use your products. It is amazing how many affiliate marketers have not used the products they are trying to sell.


One of the best things you can do is purchase your own products if you are new to this kind of way to make money. Once you have learned about it you will find that selling the product is easier.


When using the product jot down what you like about it and what you do not like. You will use this in the next step.


2. Review what you have learned. Sending your potential consumer directly to the affiliate sales page is a bad idea.


A better approach is writing review pages where you talk about the disadvantages and advantages of the product you will be promoting. This is where personally using the product is good.


Being honest in a review is actually a great sales tool. Nobody believes that everything is 100% perfect so it’s okay to write things that you don’t like about a product as well.


As an affiliate marketer you are given free websites to promote. You will want to start your own website and then link it to the sales pages on your review pages.


These used to be call pre sell pages. Today you really do not want to pre-sell your prospects as much as you want to just offer facts and opinions about the product you are reviewing.


Writing a good review page will help in pre selling. You can then link to your affiliate sales page with a text link or banner ad.


3. Create a follow up system. This is an important part of succeeding.


All you really need is an auto responder and a series of messages to follow up with your prospects. Many affiliate programs have a splash page or landing page for you to promote.


Putting your landing page sign up form on your review pages is a good thing to do. This is a way to get your prospects name and email address before sending them to your affiliate sales page.


You will find you waste less time on affiliate marketing sales if you use the products, review them, and create a future follow up system!
Jeff Schuman invites you to visit his make money website for Hands Off Article Marketing, paid surveys, and Free JV With Jeff training. Visit it now to find one real way you can finally make money online! http://www.Team-Schuman.com

The author invites you to visit:
http://www.team-schuman.com

3 Ways to Stop Wasting Time With Affiliate Marketing Sales by Jeff …

by: Jeff Schuman



Selling products for an affiliate merchant is one of the most common ways to make money with affiliate marketing. Sadly many people never selling anything. They ultimately end up wasting their time which is a shame both for them and the merchant as well.


Let’s talk about three things you can do to make some sales and help avoid wasting your time doing affiliate marketing.


1. Use your products. It is amazing how many affiliate marketers have not used the products they are trying to sell.


One of the best things you can do is purchase your own products if you are new to this kind of way to make money. Once you have learned about it you will find that selling the product is easier.


When using the product jot down what you like about it and what you do not like. You will use this in the next step.


2. Review what you have learned. Sending your potential consumer directly to the affiliate sales page is a bad idea.


A better approach is writing review pages where you talk about the disadvantages and advantages of the product you will be promoting. This is where personally using the product is good.


Being honest in a review is actually a great sales tool. Nobody believes that everything is 100% perfect so it’s okay to write things that you don’t like about a product as well.


As an affiliate marketer you are given free websites to promote. You will want to start your own website and then link it to the sales pages on your review pages.


These used to be call pre sell pages. Today you really do not want to pre-sell your prospects as much as you want to just offer facts and opinions about the product you are reviewing.


Writing a good review page will help in pre selling. You can then link to your affiliate sales page with a text link or banner ad.


3. Create a follow up system. This is an important part of succeeding.


All you really need is an auto responder and a series of messages to follow up with your prospects. Many affiliate programs have a splash page or landing page for you to promote.


Putting your landing page sign up form on your review pages is a good thing to do. This is a way to get your prospects name and email address before sending them to your affiliate sales page.


You will find you waste less time on affiliate marketing sales if you use the products, review them, and create a future follow up system!
Jeff Schuman invites you to visit his make money website for Hands Off Article Marketing, paid surveys, and Free JV With Jeff training. Visit it now to find one real way you can finally make money online! http://www.Team-Schuman.com

The author invites you to visit:
http://www.team-schuman.com

Grow Your Business – Low-Cost Marketing Techniques for Business …

by: Hal Warfield



Let’s face it – sales are good and you are pleased at your progress. So what else should you be doing to grow your business?


You initially built your successful small business on your own abilities. You grew it further by adding a sales person or two. Now you’re at a decision point: what do you do to grow your business further? Do you want to grow to the proverbial “next level”?


If you are that business owner it’s time to delve into marketing; you know you should but you’re not sure how. This article is designed to help you embrace marketing for growing your business.


Marketing has many definitions. It’s often thought of in terms of paid advertising. For our purposes we will use the following formula to differentiate sales from marketing.


A sale is achieved in four steps: Attention, Interest, Preference and Choice. The last two are the responsibility of sales. The first two – attention and interest – are the responsibility of marketing. That’s it – no heavy marketing jargon; the role of marketing is to focus attention on your products and services and then gather the interest and feed it to sales.


Expecting sales people to do your marketing is like expecting hunters to give up hunting in order to farm. The proper place of marketing in growing a small business is feeding opportunities to your sales staff who go forth and make your product or service the preference and then the choice.


Your business will grow to the extent that your sales force has a steady steam of qualified suspects (leads). Marketing is the means of finding those suspects. Why do many small businesses focus on the sales aspect of business growth?


I believe it feels ‘easier’ to go out and beat the bushes looking for another sale versus taking the time to build a marketing approach that works. If you are selling then you are ‘doing’ something. If you are marketing you may feel you are just adding expense.


Marketing is the servant of sales; too often it’s the other way around. Marketing is too often associated with “trash ‘n trinkets” and trade shows and too often isolated from the sales process. When I was in direct sales we always complained that the marketing folks were too far removed from what we in sales had to deal with.


What does it mean to be the ‘servant of sales’? Specifically, marketing’s only reason for existence is to provide leads to sales and to track the effectiveness of what they do in finding those leads.


Taken further, a marketing plan should target those who would most benefit from your products and services and then implement methods that will gain attention and interest.


Understand that a sales person still must close the sale. But the success of that sales person can be multiplied if they don’t have to split their time by finding their own sales leads. Again, that’s the role of marketing. A sales person is measured and compensated by the revenue they generate. Marketing efforts should be measured (and compensated for) the amount and quality of leads they provide to sales.


Another way to look at it is that Marketing feeds the top of the sales funnel. Don’t waste your sales people’s time with generating their own leads; put in marketing methods that work and let marketing fill the top of the funnel.


Another reason business owner’s focus on sales is the time factor – effective marketing takes time and persistence. Many owners would rather focus on selling due to its direct impact on today’s business.


Okay, so you know you should be doing marketing but a) you don’t know what to do, b) you don’t know how to do it, c) you’re not sure what activities would work best in your business, c) you really don’t want the expense of hiring a marketing person.


Let’s talk then about marketing methods that are relatively inexpensive and can be outsourced – and how to decide which ones will work for your business. And notice as we go through them that none of them are focusing on paid advertising.


Marketing Methods


Webinars


Many of us have “attended” a webinar; a hosted presentation accessed via a website and telephone. If planned carefully these can be a powerful way of presenting your company to a wider audience.


Numerous companies offer Webinars including www.webex.com and www.gotowebinar.com. The “trick” with a webinar is to carefully craft your message and desired response to the medium. By this I mean that it is very easy for attention to wander when sitting in your office watching a slide presentation. Phone calls or IMs coming in can divert the audience attention easily.


Rather than trying to fully demonstrate a product or service focus rather on the “high points”. Design the session to prompt viewers to request further information by offering a white paper or a CD or a free offer of some kind.


Remember that the participants are indeed “viewers” and work to keep their interest. Long, text-filled PowerPoint slides should probably be replaced with images or short videos. Excellent resources for improving PowerPoint presentations can be found here: http://www.michaelhyatt.com/fromwhereisit/2007/11/how-not-to-use-.html and http://lifehacker.com/software/geek-to-live/rock-your-presentation-with-the-right-tools-and-apps-304418.php.


Marketing a webinar is also a challenge. You must find a mailing list of potential email addresses and, again, make the webinar sound interesting and useful. Contact us at www.marketstrategy.cc for more help with Webinars.


Email Blasts and Newsletters


Related to the webinar is the Email Blast. An email blast is accomplished by purchasing a list of potential prospects and sending them a “bulk” email. The simplest way to do this combines Microsoft Word, Excel and Outlook to send out a text-only message to the list. These lists can be purchased or even found online. Due to security changes in Outlook, you can only send plain text in this manner.


If you want to send a more formatted email message you will need to use a company that provides this service and has their own mailing software that avoids the problem of text-only messages.


Again, since many of these may be “captured” by Spam filters, it is important to craft the message and the subject line carefully. This type of message should seek a request for more information again by offering a free offer such as a white paper or CD.


In a related vein, an Email Newsletter can be used successfully to keep in regular contact with customers and prospects. While you can do this yourself, companies such as www.constantcontact.com provide easy-to-use templates and tools to create good-looking HTML newsletters with pictures and content of your choosing.


The difference here is that Constant Contact requires the list be “opt in”. Opt In means that individual must subscribe to your newsletter and must also have an easy way of canceling their subscription.


A combination of a text-only email blast advertising your newsletter may result in new prospects and customers.


Articles


Almost every business has a potential magazine or journal audience. Whether retail, professional or institutional, there are magazines, journals and websites aimed at your potential customers. Writing for these publications can establish your expertise and reputation among prospects and your existing customer base.


Now before you dismiss this out of hand (I’m not a writer; I don’t have time to write, I don’t know how to get it published) at www.marketstrategy.cc we spend some of our time “ghost writing” articles and submitting them to the proper channels for you. We interview you to get the content, interview – when appropriate – your customers to gain additional information, and then craft an article that puts your business in the most positive light.


There are also services such as www.elance.com where you can find talented writers and designers who can help you craft your message and get it published. If you have enough information you may even want to consider producing an “e-book” in Adobe PDF format for sale or to distribute freely to enhance your reputation as an expert.


Telemarketing


This is one I used to shun like the plague. However in certain situations it may be an effective way to gain prospects. Let me define “certain situations” – if you cover a large geographic area with a small sales staff and your company is not well known, companies such as www.callboxinc.com can provide a fairly low cost calling program to potential customers.


The trick here is to carefully craft your message so that it elicits a request for more information from you or your sales staff. Do NOT try to close business but simply gain “attention and interest”.


It is critical that you have numerous conversations with your telemarketing company and that you have multiple training calls with the actual person who will be calling for you. You may irritate some potential customers but you may also gain useful leads for your sales staff to follow up.


www.MarketStrategy.cc can help you if you’d like to discuss whether this is an option for your business or not.


Trade Shows, Seminars and Speaking


Trade shows are what many think about when they think marketing but they can also be a black hole of wasted time, money and effort.


However, a targeted approach to certain tradeshows can yield useful results with planning and forethought. The approach “we’d better be there because our competition is going to be there” will just mean your sales staff sitting around talking to each other.


A targeted approach to a Trade show is to first make sure you can get a complete attendee list PRIOR to the show. A carefully crafted email and phone campaign can make sure prospects are aware you are exhibit as well as providing invitations to special events or showings of your product or service.


Your approach during the show should again seek to elicit a follow up meeting; not just a glad-handing “good to see you” approach. Questions should also be crafted that separate actual leads from “tire kickers”.


Following the trade show every attendee should again be emailed thanking him or her for attending (whether you spoke to them or not) and again offering useful information to them such as a CD, article reprint or white paper.


A seminar is similar to the Webinar discussed earlier. The key here is whether the expense of renting facilities and providing food and beverage is worth the extra effort. To be useful, a seminar should highlight and feature your customers, not you. If you have happy customers and experts presenting about your products and services you will gain credibility.


www.MarketStrategy.cc can help you decide whether or not a seminar is an effective use of your time and dollars.


Website and/or Weblog (Blog)


Everyone has a website (don’t they?) but does it really help you drive business? I won’t go into much detail here other than to say that you might want Market Strategy to give you a quick no-cost, no-obligation review of your site. We have done website re-design to help companies capture more “eyeballs” and cause them to actually do something with you.


A Weblog is basically an online journal; like an article in a magazine, a weblog establishes you as an expert in your field. A service such as www.elance.com can help with ghost writers if you and your staff can’t provide sufficient content to keep a weblog up to date with new information.


Brochures, handouts and other written materials


While still important, your printed materials should reflect an overall communication strategy that encompasses your website as well. Printed materials are typically most effective in Adobe Acrobat (PDF) format both for printing and for making available from your website as downloads.


Basically there should be consistency between your web material and your printed material. Again, www.marketstrategy.cc can help with web and print materials review.


Notice that we have specifically stayed away from paid advertising. In some circumstances advertising may make sense but, like trade shows, they can be unfocused and costly “shotgun blasts”. True marketing should more closely resemble a sharpshooter rather than a scattergun.


For a “free sample” of our services go to www.marketstrategy.cc.


Hal Warfield is Vice President of Business Development at http://www.marketstategy.cc. His experience includes 20 years of sales, marketing and business development. Contact him at hal@marketstrategy.cc.

Finding the Best Direct Sales Programs for Your Business by …

by: Anthony Harris



Having your own business can be exciting but daunting. You will need to know exactly what it is that you are familiar with, what you want to do, and how you are going to make your interests start earning you money. This can be exciting if you already have some knowledge of how to run a business, but for the first-time businessperson, putting up a business, managing a small staff, developing and testing products, advertising or marketing them, and finding a way to innovate constantly can be difficult, not to mention costly. If you are thinking of earning money through selling, perhaps you can start training yourself for the marketing portion by going into the best direct sales programs that you can find.


In direct sales marketing, you are the buyer of the goods and the seller: people can come directly to you to buy the things that they want, and because you can set a price on your goods, you earn income from their purchases. In a variant of direct sales, you buy the products from a main seller and place a price on them; when people buy the products from you, you get commissions; and when you can recruit these people to be part of your network, then the people that they recruit and who buy products from them will likewise contribute to your commissions pool. This variant is termed as network marketing, simply because you are earning money from people down the line from you, termed as your downlines.


What are the advantages of direct sales programs and network marketing? For one, direct sales programs can allow you to pick what products you would like to sell, giving you full control over your product line. You can pick what products you believe in, and what products you yourself use; this way, you can market the products better to your downlines, and you know what kinds of people would comprise your market, given the goods that you would like to sell. The more people there are in your network who match your products or your market composition, the more people you can sell to, and the higher your commissions.


One disadvantage of network marketing, however, is that it needs you to have a good personality ñ one that will win you sales through your enthusiasm, but with a tempered kind of enthusiasm that does not border on hard sell. Once you engage in hard selling techniques, you risk alienating potential customers, and you can end up losing a lot of sales. You will need to tread lightly as a seller, so this requires that you practice a lot: direct selling also means that you will need to do some marketing, so this can be a good way for you to practice your skills for your future home business.


So what are the best direct sales programs for you? They should allow you to earn a lot for as little input as possible, both in terms of effort and financially. Moreover, they should be legal, so always check with your local business bureau if you doubt the veracity of a network marketing schemeís claim.


These are only a few things to keep in mind as you go about looking for the best direct sales programs to meet your needs and budget. Soon, with more practice and with a lot of downlines, perhaps you will have the skills and money to put up your own business, as well as the network that will serve as your market. Happy selling, and happy learning!


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