Top 10 Sales Coaching Myths Debunkeds by Jeremy Ulmer

by: Jeremy Ulmer

As I was doing research on the sales coaching industry, I discovered there is a great deal of garbage about sales coaching on the internet. People who are posing as sales experts are infiltrating minds with myths that are absolutely false! And, that’s exactly why I’ve written this article… To make some waves in my industry by debunking 10 of these myths right now.

Sales Coaching Myth #1: “Successful sales professionals and sales leaders do not need coaches.”

Sales Coaching Fact: Professionals have coaches and amateurs do not. Coaching helps the best get better, the good to become great, and the struggling to breakthrough.

Sales Coaching Myth #2: “I can coach myself for free or talk to my peers or sales manager.”

Sales Coaching Fact: Yes, you can and should talk to these people, but you will not get the same results you get from working with a professional sales coach. Your managers, peers, and friends will all

have their own agenda, not be professionally trained in coaching skills, will be biased, and will not provide the same accountability or partnership that you receive from an external coach.

Sales Coaching Myth #3: “I get all the sales information I can possibly use right now from sales books, sales articles, and my sales manager.”

Sales Coaching Fact: Information and knowledge is helpful only if you can translate it into action. Coaching will help translate your knowledge, ideas, goals, and intentions into reality.

Sales Coaching Myth #4: “A sales coach is the same as a sales mentor.”

Sales Coaching Fact: Mentoring is important, but it is typically informal, open-ended, and the mentor is not professionally trained to best support you. Sales coaching provides clearly-defined goals that are created with you, learning, actions, professional support, motivation, focus, and on-going accountability.

Sales Coaching Myth #5: “Coaching is like going to therapy.”

Sales Coaching Fact: Therapy deals with the past and present. Coaches work with the present and future.

A coach’s role is to turbo charge your results, maximize your productivity and effectiveness. Coaching is based on partnership, goals, plans, and the alliance designed by the coach and client together. In therapy, the “treatment plan” is largely designed by the therapist.

Sales Coaching Myth #6: “Coaching fosters an unhealthy dependency on others.”

Sales Coaching Fact: Coaching helps clients to better self manage themselves, grow, and feel empowered, not dependent.

Sales Coaching Myth #7: “We do not need on-going sales coaching, we have a sales training program”

Sales Coaching Fact: Most sales training has a very short-term effect on performance and less than 15% of the information is retained and implemented. Sales Coaching provides on-going support, on-going results, growth, changes in behavior, attitude, implementation of new skills, new actions, accountability, improved productivity, and a customized approach.

Sales Coaching Myth #8: “Coaching should only be a short-term solution.”

Sales Coaching Fact: A long-term partnership with the right sales coach will continue to add value for many years.

Sales Coaching Myth #9: “Sales Coaching focuses strictly on your sales career and professional life only.”

Sales Coaching Fact: The success in your professional life and personal life are all connected. The more balanced you are, the more energy you have, the more fulfillment you have in all areas, the more success you will experience. A good sales coach should be trained to support you holistically and ready to support you in all ways.

Sales Coaching Myth #10: “I need to be more organized or more successful before I hire a coach.”

Sales Coaching Fact: Coaching will help you get more organized and achieve more success faster than you can ever create on your own.

If all of these myths were true, sales coaching would have failed a long time ago. The fact is, the industry is expanding rapidly as individuals and organizations are looking for new ways to create more sales success, faster. Sales coaching from a top level sales coach has proven to deliver remarkable sales results and my hope is that by debunking these myths, you can find the right sales coach for yourself or your organization.
Sales Coaching Expert, Jeremy Ulmer, has helped hundreds of sales professionals, sales leaders, and business owners just like you overcome sales challenges to increase productivity and win more clients faster. For 100′s of unbeatable, sure-fire ways to increasing your sales results, subscribe for your free sales tips or request a free sales coaching consultation at:

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Why Use Outsourced Telemarketing in Market Research? by Oliver …

by: Oliver Scott

Doing business today is defined by the power of the customers. Though companies in the United Kingdom may have the best goods and services, there is little guarantee that it will make big waves in the market. Even costly adverts or various promotional tactics do not warrant high profitability. Not to mention the fact that there are other companies, business giants or small firms, which also sell the same products. Unless British business organisations know what their prospective clients want, they will not have a chance of reaching short-term and long-term goals. It is not enough that they have everything right and proper inside their company. What makes the big difference and sets the tone of success is to offer what the customers need and desire to buy regularly. If not, they will continue spending their money without gaining any income in return.

The best solution in increasing sales performance is to catch the attention of the intended users on what you are offering. Knowing the preferences of the sales prospects, their buying behaviour and the market trends is the most effective way to create products that will sell like pancakes. In addition, gaining some aboveboard knowledge on what your competitors gives you an idea on how to outwit them legally and ethically. Do not just confine your company on making goods or services in your own taste and perspective. Think in the shoes of your potential customers in order to craft marketing campaigns that will influence them. This is precisely what market research is borne for- to supply you with rich and relevant information anything about the purchasing practices of the clients.

Market research, also called as market survey, is a comprehensive method that aims to gather and interpret accurate, up-to-date and significant information about the current behaviour and trends in the target market. This set of data will not only display several insights but also will guide you to make informed decisions and wise judgements. For one, it gives you the opportunity to know the level of satisfaction that consumers experience with your products as well as their expectations. Then, it reveals what they like about the offers of your rivals, the recent volume of demand and sales trends. It also measures the effectiveness of advertising campaigns and a helluva lot more. When these information are at hand, you can make some necessary adjustments that would ensure that your products click with the intended users and sales promotion techniques will leave a great impact.

However, primary market researches are expensive, time-consuming and require expertise. The cost of obtaining it may not be within your firm’s budget, and/or you may not have the right people with the right skills who are capable of conducting such big responsibility. A good alternative is to seek the assistance of a telemarketing call centre that is adept, experienced and reputed in organising telephone surveys. With a very good medium in the form of telemarketing, this program can be easily started and finished while maintaining SOPs and producing high-quality information. Since outsourcing is naturally cheaper than an in-house undertaking, financial barrier is then eliminated.

I know that there is a big question on the reliability of call centres, especially that they are only known for lead generation, customer service support and contact list. However, there are some telemarketing service providers that have a history of accomplishing successful market researches. Needless to say, these firms have exceptional professionals that may just be the experts that you are looking for. If you think that telemarketing and outsourcing are the best ways to conduct a market research, hire a first-rate call centre now.
Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

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Burger Sales to Boost the US Fast Food Industry by Shushmul …

by: Shushmul Maheshwari

According to our new market research offering “US Fast Food Market Outlook 2010”, consumers’ expenditure on the fast food rose sharply during the past few years. Despite growing health concerns, the US is witnessing constant rise in fast food sales especially, sales of burgers. Our research report has found that the burger sales in the US account for most of the fast food sales in the country. We anticipate that the burger sales will grow at an impressive CAGR of around 4% during 2009-2011.

The main reason for growth of the burger market is that it is easily accessible, customizable, affordable, and portable. Moreover, it is expected that more companies and chains will jump on the burger band wagon in coming years occupying the room that attracts further growth. Besides, various other strong fundamental drivers discussed and analyzed in the report will enable this segment to sustain its upward growth trend in the coming years.

Apart from burger market, our report also provides an insight into its various other segments, including sandwiches, pizza/pasta, Mexican, chicken, snacks, and seafood.

Besides, we have done thorough research and prudent analysis of some critical factors acting as a catalyst for the industry’s current and future growth outlook. The report also discusses the market structure, current, and past market performance of the industry in the US. In addition, it provides overall restaurant industry trends analysis to facilitate a balanced market understanding.

“US Fast Food Market Outlook 2010″ also provides information of the key competitors in the market along with their business information and areas of expertise. The report shows a highly concentrated structure of the market, with the top players dominating the market. It provides segment level analysis of the industry along with emerging trends that may shape up with the betterment of economic conditions. The research will help consultants, industry analysts, and vendors to get an in-depth knowledge of the current, past, and future performance of the industry. The report provides an extensive research on the recent trends of the US fast food industry along with impartial analysis considering the impact of financial crisis on its performance.

For FREE SAMPLE of this report visit:

RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals study and analyze the industry and its various components, with comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the consultants in meeting their objectives in a cost-effective and timely manner.

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What Are Your Best Email Marketing Practices? by Menno Spijkstra

by: Menno Spijkstra

Despite the many alternatives we have in reaching out to our target customers online, email marketing proved to remain a steadfast scheme that allows marketers like us to leverage our online businesses. Email marketing gives us the opportunity not only to sell but more importantly to establish a long term relationship with our target market. I am no hypocrite for I admit that sales and conversion mean a lot to me. But more than just that, being able to establish rapport and long term relationship with customers and potential customers are equally important.

I’m grateful that Email marketing has not lost its spark despite the emergence of other options like social networks.

Email marketing was a bit overshadowed by the popularity of social networking sites. And yet, it remained to be one very essential aspect of internet marketing. People may have talked less about email marketing but it doesn’t mean that it has been relegated.

Let me discuss with you some email marketing best practices and the benefits that come with it.

Regularly send free email newsletters

People love to receive free email newsletters especially when they have a dire need for information or have high interest in a particular topic. Regularly sending updates and free information through mail is very important.

Send updates or highlights of your website

There must be at least one mail that especially highlights topics from your site. You can feature your most commented posts for the week or for the month. Or you can also feature popular issues tackled in the forum.

This style will surely bring more people deeper into your website.

Send product reviews

If you do affiliate promotions, this is a great opportunity to introduce the product to your subscribers and make sales. However, avoid the hard selling part. Instead, write a product review to emphasize benefits and the downsides(if there are) of this product. This way they don’t only get to read a sales pitch but instead get valuable information despite the fact that you are selling something to them.

Personalize your approach

People reading your mails must feel that they are part of something. Speak to them as if they are part of your community i.e. use WE more than I. Make time to write them personal notes, too. You can do this in the welcome note that you send right after they opt in. And from time to time, do check out on them without having to promote or sell something. Like in Christmas, simply send them a greeting that wishes them and their families well

I really like the flexibility of email marketing. There are several approaches and styles that we can employ to further spice up communication with our target market and eventually lead to more traffic and sales.

How about you, what are your best email marketing practices?
The author of this article, Menno Spijkstra, is an underground Internet Marketer who has been successful in selling products online for many years. Let Menno Walk You Through Setting Up Your Own Google Adwords Account and Campaigns.

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5 Ways To Increase Your Affiliate Sales by Tony Thomas

by: Tony Thomas

There are certain ways of doing anything. When it comes to affiliate marketing in particular, you can choose to do it half-heartedly or you can go all-out and do it right. Work your affiliate programs by slamming a ton of banners on a page and waiting for the money to roll in is both a waste of your time and a disservice to the affiliate program owner you’re working for. You may as well not even do it.

Work your affiliate programs like they actually mean something to you and your business; with all your knowledge and effort, and you’re going to be on the road to collecting a good deal of commissions. Just like anything, there are ways of doing things that are going to prove to your web site or blog visitors that you are an expert at what you’re taking about. Use your expertise about the product you’re promoting and speak to them as a friend. After all, PRE-Selling a product is nothing more than being able to articulate how wonderful something is to someone else, as one trusted friend to another. It’s not a hard thing to learn, but is a skill you must master that is not being taught as widely as it needs to be. People want to be able to trust others. Cynicism runs rampant in the Internet marketing world. There are far too many scammers out there making us good guys look bad. You primary job is to be that one voice crying out in the wilderness that changes that cynicism to trust. It’s about being real and not a salesman. People can smell a salesman a mile away and they stink.

Here are 5 ways to work your affiliate marketing programs as an expert:

1. PRE-Sell – Find your own voice. Don’t write like everyone else. You do not want to come off as just another carbon-copy salesman. You need to convey to your visitors that you care about them (it helps if you do). You need to have a passion to truly help other people. That can be understood in how you write. Sincerity is a trait sorely lacking in Internet marketing. You need to learn the mandatory skill of writing to PRE-Sell. Your job is to PRE-Sell the product and it is the job of the stores’ landing pages to close the sale. Tell your visitors of your experiences and share stories. People appreciate being spoken to as an old friend sitting around the dining room table with a cup of coffee. Which lead to….

2. Have Product Experience – Whenever possible, own the product or work with the service you’re promoting. This allows you to speak as that expert with first-hand experience. Your passion for that fantastic product will shine through. You want your readers to get as excited as your are about the product. You’re not going to want to promote something that isn’t any good, no matter how high the commissions, right? Um….right?? This can only come by owner the product yourself. Plus, you’ll wind up with something really cool! ;)

3. Follow Your Niche – If you’re web site or blog that has to do with cellular phones, don’t join and promote an affiliate program for riding lawnmowers. You are not going to get your most wanted response that way, which is the click. Keep your subject matter and your affiliate programs in line with one another.

4. Deep Link – Let’s use the cell phone scenario and say that you’ve got a page or a blog entry about the Apple iPhone and you have an affiliate association with a large on-line cell phone store. When you’re figuring out which of their affiliate text links, banners or other creative to use, make sure you are able to deep link to the page or pages about Apple iPhones. You want to put your potential customer where they want to be. Don’t just link to the cell phone stores home page. That is like leading them out into the woods and then dumping them. Don’t make them search for that Apple iPhone information, lead them directly to it via your deep-linking affiliate link. That way will convert much better for you.

5. Work with The Affiliate Program Owners – They want to sell their products as much as you do. Even more. Don’t be afraid to contact them and voice your concerns, opinions and needs. Any affiliate program that is worth promoting will welcome your input. They will want to work with you. You’ll be able to tell who is worth working with and who is not. Do they have a large selection of creative to use? Do they offer attractive commission payouts (I tend not to take anything that pays out 2% of a sale or less) and long-term cookies? Do they allow deep linking with a bunch of pages to choose from? Is their affiliate program control center attractive and easy to use? Do they keep you informed via email about upcoming promotions and ways to help you make better conversions? If all that is being done, you should be working with them as best you can. They are obviously putting their best foot forward for you and their customers. If not, drop them and move on. They should always be there to help you in any way they can.

There you have it. Those are a few of the ways to work an affiliate program for all it’s worth. If you want the money (a no-brainer), learn all you can, work hard, work smart and don’t give up. Your failure or success is entirely dependent on you. Here’s to your success!

Tony Thomas owns and

He has been very successful with affiliate conversions by learning the skill of web writing to PRE-Sell. You can, too. Download the free book, “Make Your Content PRE-Sell” and other great materials from his own private stash at

How To Learn Your Market To Earn Money by Frank Breinling

by: Frank Breinling

Before you even begin setting up a money making website you need to ascertain you know the market. It’s important to know whether the products or services you are considering will be profitable—more importantly you need to know whether you will be able to create a website that will generate profits for that line of products or services. It’s easy enough to think you can create a profitable website, but it is another thing to actually do it. Do not assume because everyone is capable of becoming successful with the same idea or you are setting yourself up for failure.

One of the worst mistakes people make when they are attempting to start a home based business or become part of a networking scheme is thinking the world is their market. While it is true the global community has opened many different opportunities, that doesn’t mean everyone in the world is going to be interested in what you have to offer. You still need to identify your target audience in order to know not only whether you have something that will be of interest to web surfers but also to define where you want to direct your marketing efforts.

You also need to know your potential sales volume for what you plan to sell whether it’s products, services or a combination of both. Even if you are involved in network or affiliate marketing you are selling something: a program that will hopefully provide prospects with a better lifestyle and financial future. Everything you do involves sales of some kind, so if you want to create a profitable money making website you must take the time to conduct some research and determine your sales potential throughout the global marketplace.

If this is your first attempt with a money making website you need to make sure you develop some expertise before you begin setting up your website. While you could do this during the process it’s not a good idea; if you develop the expertise first you will be in a better position to know what you need to do as soon as your website goes live. You don’t want to take time to learn how to make money with your website when you should be promoting it and working to create more visitors and thus generate sales. Do your homework before you attempt to work on the project.
Frank Breinling is a recognized expert in Affiliate Marketing. Here you can grab his FREE Report about Affiliate Marketing Ideas , his newest Project “Best Money List” you can find here

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An Effective Follow Up E-Mail Marketing System For Your Home …

by: Bryan Wong

Most of you might wonder what is wrong with your affiliate website. You really wonder why you still cannot earn any money from home. You’ve spend hours and hours tweaking it, adding new products, adding new reviews, comparing between products and the list goes on and on. Yet, nothing seems to bear fruit and you are on the brink of giving up.

There is a saying that there is only one thing you need to do to ensure success from your website. Fix this and you will see sales after sales coming from your product or your affiliate products. So what exactly sets you apart from the top 1% of all internet marketers online?

Its creating an email follow up system.

What you need to do is to remind your visitors about your products again. Most of the time, people who visit your website have a specific interest in a product, or they already have what they want in mind. Chances are they are really interested in getting your product but they would like to look for other options before making their decision. They could have many other reasons. They might be too busy or forgot about it. And your job is to remind them!

In fact every single product you are promoting or selling should have a good follow up system to remind them exactly what they have “missed” or forget. Remember, people visit your website for a reason. You might already have good traffic coming in with an average conversion to sales rate of about 5/100. And what if about half of all those “missed” visitors could have been translated into sales? You don’t need me to tell you how much that difference could make.

A good follow up system also helps automates your business. Yes, there are 24 hours in a day but of course you don’t have all the time in the world for your home business. You need to have a system to help automate them. Basically having a well written follow up system is like having a mini sales person doing the job for you everyday throughout the year.

Most of the top internet marketers have a list of subscribers and they always start from their list. Every one of their site has an opt in page to allow subscribers or visitors to put in their details. This is the first step in following up with your prospects. Why do they do it? Because the system works and without a doubt having a good follow up system works and it sells. So work on your follow up emails. Tweak them, make it personal as if you are having a face to face conversation.

To Your Success,

Bryan Wong YH
Bryan Wong is the owner of Earn Money From Home – Home Business Opportunities.

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Boost Your Book Sales with Press Releases by Jake Olvido

by: Jake Olvido

*The succeeding article is about Marketing Self Published Books, Online Marketing Promotion, Book Marketing Strategies, and many other useful tips about online book marketing.

As a self-published author, you can generate considerable sales returns for your book by resorting to issuing well-written press release campaigns. If your book, regardless of genre, has a newsworthy quality worth posting in various online media organizations, newswire and press-release services websites, then a press release campaign is the right and cost-efficient option to promote your book.

When you finish writing a book, the marketing aspect is similar to a new product offer or launching a new service, with the specific target market still to be informed and identified. Needless to say, publicity plays a crucial role in book marketing, considering that it is the deliberate attempt to manage the public’s perception of your book’s subject.

Just think of the numerous benefits of a well-planned press release campaign:

A press release campaign can create a new marketing source for the book campaign. As a new author, you always think of connecting to your ideal demographic market, and a press release campaign can help you in opening and connecting with new book readers and fans online. Believe this: Potential readers and buyers of your book can be found easily over the Internet, with just the right, catchy titling and interesting wording of your press release draft copy.

A press release campaign can create an additional marketing source for the book campaign. Sounds redundant? Think again. As a self published author, you are always thinking of adding or increasing your book marketing access channels, if you have already earlier resorted to other book marketing methods, regardless of the sales results. This basically means a promising marketing diversification for your book publicity efforts, broadening your base options to reach a wider market scope accordingly. A press release campaign is just a helpful alternative to this precise need.

A press release campaign is easy and convenient. By all means, it’s easily done: you can send your press release copy thru telefax, email, or even snail mail. And you can be selective enough to discover which online newswire groups or PR websites will post your press release for a discounted fee or entirely for free. If you’re a good online researcher to actually find such free online media sites, then you’re a shrewd book marketer indeed! Now, compare what you have just achieved with other book marketing options. See how beneficial it is?

A press release campaign draws public interest and discussion of your book. Having it posted online would mean that the author is willing to invite public discussion on his book, since it helps the reader formulate or arrive at a more analytical opinion of a news topic of general public interest, and even cynical or negative readers will be impressed by your book, thereby bolstering your credibility. Getting the online reading public to be interested and generate a lively discussion of your book’s contents could spur further discussions, thus enhancing your book’s reputation, which could prove to the start of the so-called “word-of-mouth” phenomenon for increased book sales!

A press release campaign can enhance your reputation as an author. If you are writing an analysis book or have a unique fiction writing-style, a timely-issued press release can enhance your reputation as an author on how well you discuss your perspectives or present the plot lines to your story.

A press release campaign increases the chances of a well-deserved book review. Posting an article about your book online or sending it to reputable media targets via fax increases the chances of a critical review on the substantial merits of your book, and a critical praise will bring you national—even international—acclaim.

A press release campaign is long-lasting. Some online PR websites and newswire companies do have archived files or archival options for your book’s PR title and text to be stored on online databases for future research purposes or relevant book subject queries. This is like posting your PR copy to a local newspaper, and it runs continuously for months without fail, but at a lesser or no cost at all.

A press release campaign can be posted on a demographic-specific or geographic-specific site. You can choose which PR websites and media targets to send your media releases, including those found in your home state, or even those which specialize on a specific genre or geographic distribution (if your book is of geographic interest), aside from local or international news lines of your preference.

However, please do observe the following cautions on the limitations of a media release campaign: Please take note that your media release submissions are still subject for approval according to the respective publication and posting standards set and implemented by each PR newswire services. Also, some of these online PR newswires will still request for a complimentary copy of your book before posting your media release; please consider if you are willing to accommodate such free handouts, your limits Please consider also the media rights, publication schedule, and personal info requirements of some PR websites before you decide on sending your media release copy.

Jake Olvido is a Marketing Officer with, a leading provider of book marketing services. He handles all marketing aspects as well as the company’s public relations with the help of a professional marketing staff. You can contact Jake Olvido by calling 1 (877) 207-1679 extension 214 or e-mail him at

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Working in International Marketing Jobs by Silas Reed

by: Silas Reed

Marketing is a very lucrative field and there are many young people who are taking a liking to business and marketing from a very young age itself. These days, you will even find these subjects at the school level because people are trying to prepare themselves from the earliest ages possible to be good at their game.

The main dream of many young people is to have a good marketing job abroad. This is because of a number of reasons; the pay is excellent and they will get to experience better work and environment of living.

International marketing jobs are not easy to get and you need to work within your country for some amount of time so as to gather work experience. If you work in a multinational that deals in marketing, then it can improve your chances of going abroad and working in the future. All you have to do is prove your mettle by showing the company how focused you are.

You have to come up with new and new marketing strategies because that is what keeps the sales going and helps it stay high. No company will remain with workers and employees that are not helping it move forward.

International marketing work is also a little tougher than working at the national level because here, one would be handling work and deals from many different regions and parts of the world and not just within the country. Thus, you will have to have much more focus and concentration if you want to get into this kind of a field.

Sales in business are quite interesting, and so is marketing. You have to constantly be on the lookout for new and fresh ideas so that your company remains within the hearts of the people because ultimately it is your customers that will help the sales rise.

International marketing employment rates have also gone up quite a bit in the last few years because the competition in the field is also increasing with each passing day. There is no time for stopping to rest and thus everyone is fighting for the employment in international marketing.

The level of commitment also keeps on increasing as companies try and make the best and optimum use of all their resources and strategies. If one fails, then there has to be another one to take its place and make the most amounts of profits with. Thus, if you are considering going into the field then it is a very good option and at least one thing you can be sure of; meeting many new likeminded people, and gaining a great amount of experience that can take you ahead in your future endeavors.
Silas Reed, Writer for MarketingCrossing, writes articles that inform and teach about different marketing job profiles. Please visit and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the marketing profession.

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